Regardless, there are still a few ways remaining to compute the lifetime app install count for your Android app on 2020.Ĭomputing Total App Installs Metric on Google Play in 2020 Perhaps when the total app installs metric is too easily accessible, developers put too much emphasis on increasing their total downloads, rather than focusing on building the active users count – which is the total number of people who recently or actively use an app (and is arguably the much more important metric). I can only speculate why, but my best guess would be that Google views the total app installs statistic as too much of a “vanity metric”. However in 2018 Google pushed an update to the Google Play Console to move this metric from the homepage where it was easily accessible to a new home somewhat buried in the statistics tab – which required a few extra clicks to get to:įast forward to 2020, and Google has since obfuscated the cumulative lifetime installs metric even further. Legacy Google Play Developer Dashboard: Total App Installs on Google Play Console Homepage
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